About > Team
Yuli Ziv: Founder & CEO of Heallist
“My mission is to create access to holistic health for more people — everywhere in the world.”

Yuli Ziv is a serial entrepreneur and the founder & CEO of Heallist, on a mission to make holistic health accessible to more people worldwide. She's building the technology that connects wellness seekers with holistic practitioners — and gives practitioners the tools to grow, so that healing can reach further. With over a decade of experience as a tech entrepreneur, Yuli has a proven track record of disrupting industries and building successful businesses.
In 2008 she created Style Coalition, an influencer marketing platform she led from the ground up through acquisition by Launchmetrics. Yuli's work helped shape the influencer marketing industry as we know it today, giving voice to influencers at a time when many were not taken seriously as a profession, and helping develop the best practices and ethical guidelines that kept the industry transparent and accountable.
As a founder, Yuli experienced the stress and pressure that comes with starting and growing a business. She discovered the benefits of alternative medicine practices — including yoga, energy healing, and meditation — as tools to manage stress and improve her well-being. After selling Style Coalition, she turned her attention to the holistic healing space, drawing on her personal journey with health and wellness.
Heallist's practice management software and educational resources exist to serve that larger goal: by making it easier for practitioners to build and grow, Yuli is widening access to alternative and complementary medicine for the people who need it — helping more of them reach optimal health and wellness. Her experience across both wellness and influencer marketing gives her a unique perspective on the power of digital platforms to connect people and drive positive change.
Career Highlights
- Founder & CEO, Heallist — building a global wellness tech platform serving thousands of practitioners.Mar 2022 – Present
- Mentor, Entrepreneurs Roundtable AcceleratorAug 2021 – Aug 2023
- Managing Director, US, Launchmetrics — ran US sales, marketing and customer success for the global SaaS company with full P&L responsibility.Oct 2017 – Aug 2019
- Founder & CEO, Style Coalition — one of the first influencer marketing platforms; acquired by Launchmetrics. Clients included L'Oréal, P&G, Chanel, Dior, HP, Microsoft and eBay.Sep 2008 – Oct 2017
- Founder, Fashion 2.0 Networking Group & Awards Show — created the first fashion-tech community in NYC with over 4,000 members and 100+ speaker panels.May 2008 – Oct 2017
- Co-Founder & CEO, My It Things — one of the first UGC publishing platforms focused on trends and product reviews.Mar 2007 – Mar 2012
- Creative Director, 360i — launched the agency's creative services department. Clients: NBC, Comedy Central, DIY Network, Saks Fifth Avenue, National Geographic.Mar 2006 – Aug 2007
Leadership & Expertise
- Two-sided marketplace and SaaS platform building, from zero to scale.
- Influencer and creator economy strategy — a category she helped define.
- Wellness technology, longevity, and founder health.
- Community building, network effects, and practitioner-led growth.
- Product strategy, go-to-market, and full P&L ownership.
Education
- MFA, Computer Art — School of Visual Arts (2003–2005). Received the Paula Rhodes Award for Excellence.
- B.Sc.A., Design of Visual Communications — Tel Aviv University (1997–2001).
Publications
Millionaire Influencer: 50 Steps to Your Online Empire
2017
Fashion 2.0: Season of Change
2013
Fashion 2.0: Blogging Your Way To The Front Row
2011
Article by Yuli Ziv


